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Lockley

Independent Creative Director
  • About
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JOURNAL OF A
MARKETING DIRECTOR

My experiences and exploits as Marketing Director of historic Swiss watch brand, Ollech & Wajs.


A LOVE LETTER TO THE GOLDEN AGE OF MOTOR RACING

March 23, 2024

Our second watch launch of the year and the third chronograph in the Ollech & Wajs modern collection. The bezel of the new Rallychron features hypothetical historic ‘perfect lap’ times for 11 of the world’s most iconic race tracks. Developed in collaboration with rally driver and historical rally promoter and author Hervé Charbonneaux and full of Easter eggs that motor sports enthusiast will love. Its greyscale colour scheme is a nod to the monochromatic news photography that captured the trackside action in the 60s and continues to inspire generations of racing fans. The distinctive black-and-white chequered baton hands – a reference to the universally recognised racing flag. Following a 48 hour social media teaser campaign, the first 56 numbered editions were all reserved with 4 days of launch, more than a dozen before the watch was even revealed!

Worn & Wound announce the OW Rallychron

← THE LEGEND RESURFACESANOTHER LAUNCH MISSION →

Ollech & Wajs Zürich, Swiss Made Watches Since 1956


Featured
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April 24, 2026
THE OLLECH & WAJS LIMITED -EDITION COMPENDIUM
April 24, 2026
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April 24, 2026
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December 16, 2025
GO BOLDLY INTO ANY CHALLENGE
December 16, 2025
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December 16, 2025
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September 8, 2025
SWIMMING AGAINST THE TIDE
September 8, 2025
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September 8, 2025
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July 28, 2025
RACE ACROSS THE ALPES
July 28, 2025
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July 28, 2025
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July 20, 2025
THE WATCH WITH THE MECHANICAL BRAIN
July 20, 2025
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July 20, 2025
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March 31, 2025
FORGED IN BERGEN, REFINED IN ZURICH
March 31, 2025
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March 31, 2025
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January 10, 2025
Ollech & Wajs in GQ
January 10, 2025
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January 10, 2025
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January 2, 2025
The OW C-1000 'FAGN'
January 2, 2025
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January 2, 2025
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January 2, 2025
A LESSON IN UNBRANDING
January 2, 2025
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January 2, 2025
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January 2, 2025
BATTLE-SCARRED BUT NOT DEFEATED
January 2, 2025
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January 2, 2025

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ABOUT ME:

In January 2022 I left a comfortable position as a Creative Partner of a very big international ad agency, to see if I could cut it client side. More accurately - to see if I could balance a duel career as both a marketing director and a consultant creative director, simultaneously. Poacher slash gamekeeper. In this column I record my activities at OW and explore the differences and similarities of the two roles.

DISCLAIMER: The views expressed in this journal are entirely my own and do not necessarily reflect the views of Ollech & Wajs, Zürich.

Copyright Lockley© 2026. All rights reserved.