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Lockley

Independent Creative Director
  • About
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JOURNAL OF A
MARKETING DIRECTOR

My experiences and exploits as Marketing Director of historic Swiss watch brand, Ollech & Wajs.


SWIMMING AGAINST THE TIDE

September 8, 2025

The watch industry has historically done more than most to perpetuate an exclusively male identity around diving and deep sea exploration. As usual, Ollech & Wajs swim against the tide with the launch of the OCEAN GRAPH MkII. Codesigned with professional freediver and ocean adventurer - Siri Østvold. Full PR Release here

← GO BOLDLY INTO ANY CHALLENGERACE ACROSS THE ALPES →

Ollech & Wajs Zürich, Swiss Made Watches Since 1956


Featured
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April 24, 2026
THE OLLECH & WAJS LIMITED -EDITION COMPENDIUM
April 24, 2026
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April 24, 2026
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December 16, 2025
GO BOLDLY INTO ANY CHALLENGE
December 16, 2025
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December 16, 2025
Siri Ollech & Wajs Kalamata-11.jpg
September 8, 2025
SWIMMING AGAINST THE TIDE
September 8, 2025
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September 8, 2025
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July 28, 2025
RACE ACROSS THE ALPES
July 28, 2025
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July 28, 2025
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July 20, 2025
THE WATCH WITH THE MECHANICAL BRAIN
July 20, 2025
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July 20, 2025
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March 31, 2025
FORGED IN BERGEN, REFINED IN ZURICH
March 31, 2025
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March 31, 2025
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January 10, 2025
Ollech & Wajs in GQ
January 10, 2025
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January 10, 2025
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January 2, 2025
The OW C-1000 'FAGN'
January 2, 2025
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January 2, 2025
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January 2, 2025
A LESSON IN UNBRANDING
January 2, 2025
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January 2, 2025
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January 2, 2025
BATTLE-SCARRED BUT NOT DEFEATED
January 2, 2025
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January 2, 2025

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ABOUT ME:

In January 2022 I left a comfortable position as a Creative Partner of a very big international ad agency, to see if I could cut it client side. More accurately - to see if I could balance a duel career as both a marketing director and a consultant creative director, simultaneously. Poacher slash gamekeeper. In this column I record my activities at OW and explore the differences and similarities of the two roles.

DISCLAIMER: The views expressed in this journal are entirely my own and do not necessarily reflect the views of Ollech & Wajs, Zürich.

Copyright Lockley© 2026. All rights reserved.