It’s easier to think outside the box when you’ve never been inside the box. Startup mentality isn’t a 21st century phenomenon. Disruptive thinking in 1956 helped the founders of Ollech & Wajs build a world famous brand in less than a decade. I’ve been diving deep into the company archives, to better understand the DNA of OW the brand and share its historic significance. Read the story here
A pre-digital ‘spreadsheet’. Ollech & Wajs kept track of every ad it placed on giant wall charts.