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Lockley

Independent Creative Director
  • About
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JOURNAL OF A
MARKETING DIRECTOR

My experiences and exploits as Marketing Director of historic Swiss watch brand, Ollech & Wajs.


SWIMMING AGAINST THE TIDE

September 8, 2025

The watch industry has historically done more than most to perpetuate an exclusively male identity around diving and deep sea exploration. As usual, Ollech & Wajs swim against the tide with the launch of the OCEAN GRAPH MkII. Codesigned with professional freediver and ocean adventurer - Siri Østvold. Full PR Release here

RACE ACROSS THE ALPES →

Ollech & Wajs Zürich, Swiss Made Watches Since 1956


Featured
Siri Ollech & Wajs Kalamata-11.jpg
Sep 8, 2025
SWIMMING AGAINST THE TIDE
Sep 8, 2025
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Sep 8, 2025
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Jul 28, 2025
RACE ACROSS THE ALPES
Jul 28, 2025
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Jul 28, 2025
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Jul 20, 2025
THE WATCH WITH THE MECHANICAL BRAIN
Jul 20, 2025
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Jul 20, 2025
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Mar 31, 2025
FORGED IN BERGEN, REFINED IN ZURICH
Mar 31, 2025
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Mar 31, 2025
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Jan 10, 2025
Ollech & Wajs in GQ
Jan 10, 2025
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Jan 10, 2025
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Jan 2, 2025
The OW C-1000 'FAGN'
Jan 2, 2025
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Jan 2, 2025
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Jan 2, 2025
A LESSON IN UNBRANDING
Jan 2, 2025
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Jan 2, 2025
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Jan 2, 2025
BATTLE-SCARRED BUT NOT DEFEATED
Jan 2, 2025
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Jan 2, 2025
Siri Ollech & Wajs Kalamata.jpg
Jan 2, 2025
BREAKING RECORDS
Jan 2, 2025
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Jan 2, 2025
OPTIMESED - SHOPIFY.jpg
Jan 2, 2025
COSC ANYONE?
Jan 2, 2025
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Jan 2, 2025

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ABOUT ME:

In January 2022 I left a comfortable position as a Creative Partner of a very big international ad agency, to see if I could cut it client side. More accurately - to see if I could balance a duel career as both a marketing director and a consultant creative director, simultaneously. Poacher slash gamekeeper. In this column I record my activities at OW and explore the differences and similarities of the two roles.

DISCLAIMER: The views expressed in this journal are entirely my own and do not necessarily reflect the views of Ollech & Wajs, Zürich.

Copyright Lockley© 2025