Another model from the OW archive reincarnated and reimagined. Before the 70s, slide rules were used for everyday arithmetic, such as calculating ratios, percentages, unit conversions, multiplication, and division. The advent of the electronic calculator, pretty much rendered them obsolete. However, a watch with a bi-directional bezel and logarithmic scales that can perform a multitude of calculations with a single rotation faster than a so called smartwatch, doesn’t require batteries and can be used underwater (up to 300m if necessary), really is smart! The all new OW P-104 Selectron makes a strong case for why slide rule watches should not be consigned to the history books just yet. See full Media kit here
Independent Creative Director
