RETURN OF THE OW NAVICHRON

One of my first tasks for Ollech & Wajs was to craft and co-ordinate the global PR and social media release of the much-anticipated OW Navichron. Inspired by a long line of OW speciality sports chronographs, and named after one of our most loved watches of the 1960s era, the new Navichron, like its predecessors, is aimed at professionals for whom split-second timing is critical. ‘Worn & Wound"‘, one of the leading watch journals in the US described it as “pretty skookum’ - which Google confirmed is entirely complimentary.

A NEW WEBSITE FOR O&W

In 2022 I oversaw development and delivery of a new website for Ollech & Wajs. I say ‘website’, it’s more than just an e-commerce platform. It’s a virtual global boutique, an inventory of historic models and a comprehensive archive of the brand’s history. As a global brand with small network of select retail partners, the website is our most effective way to both share the OW collection and our rich brand story. We approached the design of the site with the same meticulous attention to detail as our watchmakers apply to creating OW watches. I rewrote all the copy across the site and reinstated historic tag lines “IN THE AIR - ON THE LAND - UNDER THE SEA” and “EQUAL TO ANY CHALLENGE”. Vintage watch enthusiast might recognise the pale beige accent colour which features throughout the site as ‘aged tritium’. It was sampled from the faded indices of a 1967 OW Astrochron.
www.ow-watch.ch